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Learn more about win-loss and churn-renewal analysis, best practices for a customer research program, and the value of candid customer insights
How a SaaS FinTech Company Turned Customer Truth Into Board-Level Insights
With over thousands of customers and growing board scrutiny on recent customer losses, this SaaS Fin-Tech company required answers to critical questions.
What Sales Intuition Can Miss: How this ERP Company Discovered the Real Reasons Behind Their Wins & Losses
This cloud-based ERP and supply chain company was missing critical buyer insights. Sales reps believed they knew why customers chose their solutions, and reason codes captured this in their CRM. But key understandings were missing.
How Win-Loss Analysis Helped this B2B Healthcare Start-up Reduce Loss Rates by 50%
Most companies think they understand why sales deals are won or lost, but a lack of clear understanding is usually the case. For the CEO of this B2B SaaS Healthcare start-up, that realization was a turning point.
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