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Learn more about win-loss and churn-renewal analysis, best practices for a customer research program, and the value of candid customer insights.
Our Customers: Case Studies
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In a competitive healthcare systems market, this AI-powered automation company believed it had what it needed to win, yet competitive win rates were dropping. The head of PMM had worked with IcebergIQ at a previous company, so she brought them in again to launch a win-loss program to uncover what was really driving competitive losses
With tens of thousands of customers and rising churn, this $650M cybersecurity company turned to IcebergIQ for churn analysis and more complete customer picture
With over thousands of customers and growing board scrutiny on recent customer losses, this SaaS Fin-Tech company required answers to critical questions.
This cloud-based ERP and supply chain company was missing critical buyer insights. Sales reps believed they knew why customers chose their solutions, and reason codes captured this in their CRM. But key understandings were missing.
Most companies think they understand why sales deals are won or lost, but a lack of clear understanding is usually the case. For the CEO of this B2B SaaS Healthcare start-up, that realization was a turning point.