Validate the likelihood of customer renewals
Increase forecast accuracy and reduce potential churn
IcebergIQ conducts targeted, mid-journey interviews with customers to uncover how likely they are to renew. We surface any risks, gather data points to inform get-well plans, and extract valuable competitive intelligence and market intelligence.
Through a renewal intent study, you’ll gain a deeper understanding of:
Whether customers intend to renew, the rationale behind their decision, and what you can do to save at-risk accounts
Any competitors in the mix, including DIY solutions
How customers perceive your brand, product value, and usability
Who is involved in the renewal decision, what the internal process looks like, and the timeline
Key roadmap requests and future needs shaping your customer relationships
Learn about win-loss and churn analysis, customer health checks, and other research
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