Turn candid win-loss findings into your edge
Real conversations about why prospects buy – so you can win even more
CRM codes and sales anecdotes aren’t enough to truly understand why your buyers select you, go to a competitor, or do nothing. Without an in-depth, human conversation, you won’t get the full story. We serve as a neutral third-party, using proven interview methods to uncover what they might not tell you otherwise. You ultimately understand why they buy, to help strengthen your go-to-market strategy.
Working with IcebergIQ, you can expect:
Creation of a custom research framework specific to your needs
Personalized interview scheduling from your list of customers and buyers
Interviews within a select time period, using our proprietary methodology
Regular touchpoints to share status and full transparency on insights
Deep analysis, summary reports, and live presentations to share findings, key themes, and recommendations for each functional team
Learn more about Win-Loss Analysis
