Understand your buyers across the entire customer journey
Replace guesswork – build smarter strategies, win more deals, and retain more customers
Win-Loss Analysis
Know what really happened in your wins and losses
Churn Analysis
Prevent churn by learning the real reasons customers leave
Customer Health Checks
Understand the health of your customer base to mitigate risk
Renewal Intent
Uncover renewal intent to increase forecast accuracy
M&A Due Diligence
Pre-acquisition, validate customer health and surface any red flags
Other Research
Collaborate with our expert team to explore other projects
As your go-to research partner, IcebergIQ helps you understand buyers and customers at any point along the journey.
Challenges We Solve
Rapid market changes are making it more difficult to understand buyer decision-making.
Most companies have a surface level understanding from their CRM codes, sales/CS feedback or surveys, but they rarely get the complete, unbiased picture directly from their buyers.
IcebergIQ will get the truth.
Our ApproachDo you need answers to these questions?
“We’re losing deals in this segment, and we’re hearing internally it’s due to… We need to validate this so we can align internally and come up with a solution.”
“We just won a deal against a new competitor! We’d love to get the details on why they chose us to improve messaging and other content.”
“AI is really disrupting our market and we are debating internally on what actions to take. We want direct product feedback from buyers to help us figure this out.”
“We have a strong sales team, but need to fine-tune some objection handling. If we can get direct feedback on our sales experience, this would help our enablement efforts.”
“Is our new pricing and packaging hitting the mark?”
“People buy from people — and software decisions are no exception. IcebergIQ understands the humanity behind every purchase.”
Anthony Kennada
Co-Founder, Goldenhour
“We’re only a few interviews into our second study and have already received intelligence to inform our pricing strategy.”
Customer Advocacy SaaS Company