Why IcebergIQ?
We take a different approach, and our long-standing client relationships are proof
Human Conversations. Data-Backed Insights
We conduct in-depth interviews with your prospects and customers, using a proven methodology. Through deep 1:1 human conversations and the ability to pivot and adapt, we get to the truth — ultimately delivering relevant insights to every team.
Partnership approach
We take a collaborative approach with every client, deeply understanding their business and often referred to as an extension of their team.
Personalized interview scheduling
We use a human led, multi-channel approach to schedule interviews, resulting in booking rates above the industry average.
Proven interview methodology
Our proprietary Buyer-as-Hero® interview methodology uses a fluid conversation approach to follow the buyer’s journey and elicit honest, reflective answers.
Flexible programs
Whether you want a one-time study or an ongoing program, we can customize the right research program that meets your needs.
Competitive intel in every project
We increase competitive win rates by capturing competitive intelligence through our interviews while always representing the client on the call.
AI-ready primary research
We provide high-quality, granular insights, including captions and quotes, that can be analyzed, searched and input to your proprietary LLM or AI models.
Objective-driven insights
We collaborate with you to create an interview guide that delivers findings based on your specific research objectives and burning questions.
Executive presentations
Stakeholder presentations that summarize key themes, opportunities, and actions to take – all tailored to sales, product, marketing, CS, and the executive leadership team.
