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Get to the root of why customers churn 

Eliminate the guesswork and find solutions that solve issues and boost retention

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An Iceberg graphic featuring the text: 'Churn Analysis. Prevent churn by learning the real reasons your customers leave, where they are going, and why.'

When customers leave, revenue impact is immediate - but the reasons behind the churn are often unclear. You’re left guessing …

Was there a specific event that made them leave?
What could we have done differently to keep them as a customer?
Who did they go to, and why?

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We talk with your recently churned customers to understand their decision. Human conversations reveal what AI agents, surveys, and dashboards can’t — clarity, emotion, and truth.

  • Our churn interviews go deep into the story of the customer journey, from first post-sales touch to final decision

  • We dig deep along the journey to uncover early churn signals, missed expectations, and hidden problems

  • CS leaders use this information to identify patterns and roadblocks, improve the customer experience, and hit retention targets

Learn about win-loss and churn analysis, customer health checks, and other research

Explore our other solutions

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