Talk to Your Buyers to Understand their Stories and Decisions

How can you truly understand your buyers and customers along the customer journey and the product lifecycle? Alan Armstrong, Eigenworks CEO, was a passionate advocate for one-on-one conversations. "Talk to your buyers - they have so much to tell you," he advised in this article published posthumously by "The Pragmatic" magazine in November 2019. Here, Alan outlined a new approach for gathering and organizing customer stories in aggregate to see over-arching themes.