https://www.icebergiq.com/resource-library daily 0.75 2026-05-20 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/daaff5c6-3931-43a4-8258-a53c8ffdb758/Resource+Library.png https://www.icebergiq.com/resource-library/most-commonly-asked-questions-b2b-saas-win-loss-amp-churn-programs-cfhad-dess6-lgwld monthly 0.5 2026-05-20 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/1779231131937-725KBOTOK7NY87PQH30X/unsplash-image-PhYq704ffdA.jpg Resource Library - How a SaaS FinTech Company Turned Customer Truth Into Board-Level Insights - With over thousands of customers and growing board scrutiny on recent customer losses, this SaaS company in the FinTech space required answers to a critical question: How well did they understand the reasons why customers were leaving? Were they operating on assumptions? Their CRM data told part of the story. Internal opinions filled in some of the rest. But both required validation to the board. The company needed objective truth from the market and their buyers and customers. https://www.icebergiq.com/resource-library/most-commonly-asked-questions-b2b-saas-win-loss-amp-churn-programs-cfhad-dess6 monthly 0.5 2026-05-20 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/1779231724361-Y0JBNYGZGSU692VQGL97/unsplash-image-pWUyHVJgLhg.jpg Resource Library - What Sales Intuition Can Miss: How this ERP Company Discovered the Real Reasons Behind Their Wins & Losses - This cloud-based ERP and supply chain company was missing some critical buyer insights. Generally, sales reps believed they knew why customers chose their solutions, and reason codes captured this in their CRM. But key details were missing, and they lacked clarity and depth on sales wins and losses. With a large, diverse product portfolio and large competitors like SAP and Oracle, not having a deep understanding of buyer decision-making put the company at risk for missteps in their GTM strategy. The company partnered with IcebergIQ to find the answers. They launched an on-going win-loss analysis program to deeply understand their prospects and customers. https://www.icebergiq.com/resource-library/most-commonly-asked-questions-b2b-saas-win-loss-amp-churn-programs-cfhad-dess6-lgwld-ylhmx monthly 0.5 2026-05-20 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/1779228817974-HK160U4K941A3ZKBG1OW/unsplash-image-nMyM7fxpokE.jpg Resource Library - How Win-Loss Analysis Helped this B2B Healthcare Start-up Reduce Loss Rates by 50% - Most companies think they understand why sales deals are won or lost, but a lack of clear understanding is usually the case. For the CEO of this B2B SaaS Healthcare start-up, that realization was a turning point. Their teams had tons of data, opinions, and theories on why sales deals were won or lost, but none were validated with their customer base. Critical, strategic decisions were made on assumptions, not buyer feedback. And in a competitive market against much larger, enterprise companies, this lack of customer validation posed a huge risk. To uncover what was really happening with their customers, the CEO turned to IcebergIQ. https://www.icebergiq.com/resource-library/most-commonly-asked-questions-b2b-saas-win-loss-amp-churn-programs monthly 0.5 2026-05-19 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/6bde4011-b131-480a-a700-14be86c94e38/unsplash-image-_4tpElFQemQ.jpg Resource Library - Most Commonly Asked Questions: B2B SaaS Win-Loss & Churn Programs - Every B2B SaaS leader in Sales, Marketing, and Customer Success knows that customer feedback – from discovery and sales to implementation and renewals – is a GTM necessity. But not all insights gathered are created equal. To inform the most meaningful business decisions, buyer insights should be candid, unbiased and without internal pressure. This is why so many SaaS companies rely on third party directed win-loss and churn analysis programs. https://www.icebergiq.com/resource-library/what-is-win-loss-analysis-and-why-is-it-essential-this-year monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/a11be4b8-addf-4c34-8b23-840f16b1c47e/unsplash-image-l1q1dollZrw.jpg Resource Library - What is Win-Loss Analysis and Why is it Essential Now? Win-loss analysis provides one of the most valuable sources of market insight you can have: your own buyer feedback. In this market, every deal counts. With AI now table stakes, differentiation becomes harder, so the companies who listen to their customers and buyers – and make needed adjustments – will win more future deals. https://www.icebergiq.com/resource-library/10-saas-win-loss-trends-from-2025-that-will-shape-how-companies-win-more-deals monthly 0.5 2026-01-09 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/221f7888-e900-4230-86b3-052852d62306/unsplash-image-p5gRFhkcva0.jpg Resource Library - 10 SaaS Win-Loss Trends from 2025 That Will Shape How Companies Win More Deals 2025 marked a year of change for B2B software companies. AI reshaped how organizations operate, sell, and scale, while customer expectations continued to rise, forcing vendors to adapt quickly. Across 500+ win-loss, churn, and Voice of Customer interviews that we conducted on behalf of our clients last year, some clear patterns emerged. https://www.icebergiq.com/resource-library/sales-said-one-thing-buyers-said-another-why-you-need-accurate-winloss-data monthly 0.5 2025-12-24 https://www.icebergiq.com/resource-library/why-you-should-work-with-a-neutral-third-party-for-winloss-and-churn-analysis monthly 0.5 2025-12-24 https://www.icebergiq.com/resource-library/how-to-get-sales-teams-on-board-with-win/loss-analysis monthly 0.5 2025-12-24 https://www.icebergiq.com/resource-library/how-gainsight-leverages-winloss-analysis-with-icebergiq-to-drive-growth monthly 0.5 2025-12-01 https://www.icebergiq.com/resource-library/learn-from-churn-5-hidden-triggers-and-how-to-respond monthly 0.5 2025-08-21 https://www.icebergiq.com/resource-library/uncovering-deep-customer-insights-highlights-from-a-webinar-with-melo-associates monthly 0.5 2025-12-24 https://www.icebergiq.com/resource-library/draft-icebergiq-customer-insights-their-decision-to-leave-happened-earlier-than-you-thought monthly 0.5 2025-12-24 https://www.icebergiq.com/resource-library/how-saas-businesses-are-using-winloss-and-churn-insights-to-level-up monthly 0.5 2025-12-24 https://www.icebergiq.com/resource-library/what-makes-a-great-customer-success-manager monthly 0.5 2025-12-24 https://www.icebergiq.com/resource-library/toqpjfol7ntfxcvwv7t33rkxlqjxbh monthly 0.5 2025-12-24 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/3f22e1e6-0463-4f7d-a746-9c17634de228/1.png Resource Library - How Do SaaS Companies Understand Churn? Insights from an IcebergIQ Survey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/e7169386-e981-4861-a34c-e4fef4c4aa44/4.png Resource Library - How Do SaaS Companies Understand Churn? Insights from an IcebergIQ Survey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/38528c22-cfdf-4e37-9bdd-d5138edb4fc1/5.png Resource Library - How Do SaaS Companies Understand Churn? Insights from an IcebergIQ Survey - Make it stand out Each respondent was allowed to select up to two options. https://www.icebergiq.com/resource-library/1cuu7kkkz24h7oy179ipljqoj3di5g monthly 0.5 2025-12-24 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/84f42b58-012a-4447-a864-1c8a944dbd95/image-asset.jpg Resource Library - Just Get Started: A “Walk, Dive, Glide” Maturity Model for Churn Analysis - Stage 1: Walk In this early stage, you realize you need qualitative feedback from churned customers so you start with an in-house program. A team member reaches out to former customers to ask for interviews. You might also send a survey to your churned customers to gather further data points. The “walk” stage is about starting to gather valuable feedback. You’re learning by doing as you analyze findings and socialize them within the organization. The goal is to create a culture of viewing customer feedback as a gift that helps all teams get better. https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/1f1d9b5d-2068-49a2-b2b0-aa6676110092/birger-strahl-bmjp_dwpoU8-unsplash.jpg Resource Library - Just Get Started: A “Walk, Dive, Glide” Maturity Model for Churn Analysis - Stage 2: Dive As you mature your process and gather budget, you may find that internal resources alone aren’t enough to uncover the whole truth. Booking customers is hard, and so are interviews and analysis. You need to do a deeper dive, and you suspect your churned customers would be more open with a neutral third party. The “dive” stage involves working with an expert external partner on an initial project of 10 or so interviews. Together, build a research brief with focus areas and a churn hypothesis to test out. Benefits include: a seasoned team to book interviews, unbiased interviewers who can draw out a deeper story, and expert analysts to identify actionable insights in the data. This project can help gather buy-in from leadership and other teams as they start to hear their customers’ unfiltered feedback. https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/b5d2ca2d-ad6e-48f1-9234-50d1e22927cd/Screenshot+2024-05-29+at+9.03.09%E2%80%AFAM.png Resource Library - Just Get Started: A “Walk, Dive, Glide” Maturity Model for Churn Analysis - Stage 3: Glide Now it’s time to put a robust system in place that will provide continuous feedback on how to improve the customer journey and increase retention. The “glide” path is about implementing a quarterly program of interviews. An ongoing program lets you monitor trends over time and adjust the focus from quarter to quarter. A quarterly program increases engagement from all functional leaders and is sometimes the only VOC program an organization has in place. Share insights across teams – perhaps through a Slack channel or QBRs – to continue fostering a culture of learning and responsiveness. https://www.icebergiq.com/resource-library/understanding-the-differences-between-winloss-and-churn-interviewsnbsp monthly 0.5 2025-12-24 https://www.icebergiq.com/resource-library/tips-to-improve-your-pre-sales-success-in-2024 monthly 0.5 2025-12-24 https://www.icebergiq.com/resource-library/press-release-icebergiq-and-kompyte-by-semrush-announce-partnership monthly 0.5 2025-12-24 https://www.icebergiq.com/resource-library/four-keys-to-a-successful-winloss-analysis-program monthly 0.5 2025-12-24 https://www.icebergiq.com/resource-library/why-its-worthwhile-to-interview-wins-as-well-as-losses monthly 0.5 2025-12-24 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/f8ed21c1-0afd-4d0c-bfef-c271888d3e9f/AdobeStock_314106957.jpeg Resource Library - Why It's Worthwhile to Interview Wins Too - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.icebergiq.com/resource-library/double-down-on-helping-your-customers-realize-value-new-churn-research-findings monthly 0.5 2025-12-24 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/ac6d6b54-0849-45f9-9daf-0e4d1389a956/Screenshot+2023-05-30+at+8.51.03+AM.png Resource Library - Double Down on Helping Your Customers Realize Value: New Churn Research Findings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.icebergiq.com/resource-library/talking-customer-success-in-seattle-emerging-themes-amp-challenges monthly 0.5 2025-12-24 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/449624e9-6365-4772-bc8d-0ac9e8fee019/EVENT+Talking+Customer+Success+in+Seattle-+Emerging+Themes+%26+Challenges.png Resource Library - Talking Customer Success in Seattle: Emerging Themes & Challenges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.icebergiq.com/resource-library/what-b2b-saas-customers-want-and-need-findings-from-our-research monthly 0.5 2025-12-24 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/c82a4f53-051f-4e23-9c5f-9d8101dee1c6/ARTICLE+What+B2B+SaaS+customers+want+and+need-+findings+from+our+research.png Resource Library - What B2B SaaS Customers Want and Need: Findings From Our Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.icebergiq.com/resource-library/understanding-what-customers-really-want monthly 0.5 2025-12-01 https://www.icebergiq.com/resource-library/leveraging-churn-analysis-for-competitive-insights monthly 0.5 2023-04-10 https://www.icebergiq.com/resource-library/best-practices-for-a-winloss-program monthly 0.5 2023-04-10 https://www.icebergiq.com/resource-library/what-customers-want-5-key-insights-from-100s-of-churn-interviews monthly 0.5 2025-01-30 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/11165194-4989-4198-8178-453a89c23dba/WEBINAR+What+Customers+Want-+5+Key+Insights+from+100s+of+Churn+Interviews.png Resource Library - What Customers Want: 5 Key Insights from 100s of Churn Interviews - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.icebergiq.com/resource-library/learning-from-churn-and-how-csms-can-become-better-investigative-journalists monthly 0.5 2023-04-10 https://www.icebergiq.com/resource-library/getting-to-the-truth-in-customer-conversations monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/09b2dd68-a1bc-46eb-a2b6-a818aaa12c23/ARTICLE+Getting+to+the+Truth+in+Customer+Conversations.png Resource Library - Getting to the Truth in Customer Conversations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.icebergiq.com/resource-library/why-winloss-analysis-is-essential-for-customer-success monthly 0.5 2025-12-01 https://www.icebergiq.com/resource-library/a-handbook-for-customer-success-professionals monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/081a8102-788d-4cdd-b255-2c1c16553e22/ARTICLE+A+Handbook+for+Customer+Success+Professionals+.png Resource Library - A Handbook for Customer Success Professionals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.icebergiq.com/resource-library/how-to-support-cs-teams-as-they-shift-to-working-from-home monthly 0.5 2023-03-30 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/fb31d9ea-2570-45d9-9bd0-4c405d802aa7/WEBINAR+How+to+Support+CS+Teams+As+They+Shift+to+Working+from+Home.png Resource Library - How to Support CS Teams As They Shift to Working from Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.icebergiq.com/resource-library/cs-leaders-learn-from-churns-in-an-icebergiqgainsight-webinar monthly 0.5 2023-03-30 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/0c6fb5c3-32a3-4f17-85d1-d4c1e1e312d3/WEBINAR+CS+Leaders-+Learn+from+Churns+in+an+IcebergIQ%3AGainsight+Webinar.png Resource Library - CS Leaders: Learn from Churns in an IcebergIQ/Gainsight Webinar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.icebergiq.com/resource-library/icebergiq-featured-in-pragmatic-institute-magazine monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/16c08eb3-e09d-43b0-b047-1adafff2bb73/ARTICLE+IcebergIQ+Featured+in+Pragmatic+Institute+Magazine.png Resource Library - IcebergIQ Featured in Pragmatic Institute Magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.icebergiq.com/resource-library/why-its-worthwhile-even-fun-to-do-a-winloss-interview monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/f99fb796-c209-4322-b224-9d9162be7a69/ARTICLE+Why+it%E2%80%99s+Worthwhile+%E2%80%94+Even+Fun+%E2%80%94+To+Do+a+Win%3ALoss+Interview+.png Resource Library - Why it’s Worthwhile — Even Fun — To Do a Win-Loss Interview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.icebergiq.com/resource-library/in-your-2020-budget-consider-the-case-for-buyer-interviews monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/d7908be2-be88-429f-8800-23cc854805ac/ARTICLE+In+Your+2020+Budget%2C+Consider+the+Case+for+Buyer+Interviews.png Resource Library - In Your 2020 Budget, Consider the Case for Buyer Interviews - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.icebergiq.com/resource-library/metrics-are-not-enough-you-need-buyer-stories-too monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/2da12e3a-a02c-496c-9c94-8aedcfa29832/ARTICLE+Metrics+Are+Not+Enough+%E2%80%93+You+Need+Buyer+Stories+Too.png Resource Library - Metrics Are Not Enough – You Need Buyer Stories Too - Make it stand out Rowan Noronha of Product Marketing Community speaks about Alan Armstrong's leadership and contribution. https://www.icebergiq.com/resource-library/talk-to-your-buyers-to-understand-their-stories-and-decisions monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/6418a2617f6a26284cf34017/8eefaf58-a0c9-4cbf-b2ff-6074fa015d9b/ARTICLE+Talk+to+Your+Buyers+to+Understand+their+Stories+and+Decisions.png Resource Library - Talk to Your Buyers to Understand their Stories and Decisions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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